Archie Gilbert is a personal and baseball trainer, established in 2013, he is known to have a lot of personality and passion towards fitness. My goal was to reflect Archie’s identity through a fresh logo redesign. His orginal logo lacked consistency, information and character. The solution focused on creating a logo that could have a consistent look across all social media platforms as well as reflecting who Archie is as a trainer.
Freelance
Archie Gilbert Fitness
Illustrator, Photoshop
Archie Gilbert Fitness
Illustrator, Photoshop
![](https://freight.cargo.site/t/original/i/4088e3bbcc3f4bbe1610cf50be991493c15e0f85177ebffcfcdc4579c1a9557f/Ag-fitness-new-logo.jpg)
![](https://freight.cargo.site/t/original/i/bd55c6882292a2c8ed590c7c8de01d452764ec8f6dc305afa13b65b70dc8e487/Screen-Shot-2019-08-04-at-5.00.23-PM.jpg)
![](https://freight.cargo.site/t/original/i/1621df783a362093a30905f66ff9fc9cf9e47c6a0aced6db0fcc0f0e095a27b3/Screen-Shot-2019-08-04-at-4.58.01-PM.jpg)
![](https://freight.cargo.site/t/original/i/10776a4934ac04c5a8d4931ba574467a3b0665a0dfa6251f5e7e8734151aeb69/Men-T-shirt-front.jpg)
![](https://freight.cargo.site/t/original/i/652d73b4e77e22f6989b39f03bc3d1c92c4699aa9eb83be4b690865f1d7b7389/men-t-shirt-back.jpg)
![](https://freight.cargo.site/t/original/i/cffcb12840cda212d4f8f0c795d11e0347ae4c95c1cd9d50c566e123abe1ae88/hoodie-front.jpg)
![](https://freight.cargo.site/t/original/i/5e8bdea93fcde9a42cd7729c56eb1ad0552fccea4dee7bb736477c75c7404bf6/hoodie-back.jpg)
![](https://freight.cargo.site/t/original/i/1fcfe3a2ad6dc0fcf41fa20ae20d9a8e678bc603cafc2d0176fd5ae8c60e532f/women-t-shirt-front.jpg)
![](https://freight.cargo.site/t/original/i/15ec7c11b339a098e0d0957ae800b35cc875afb1c75a4dbf5b922d9c658d05b9/Womens-t-shirt-back.jpg)
![](https://freight.cargo.site/t/original/i/6b27c480d7f48938757f6555e5971382d284a2567d3bd1f8ee2f31ff998269bc/Bag.jpg)
![](https://freight.cargo.site/t/original/i/a63eb4e4974ab7b230d62c4e1e51daa50ed50bb46104f35802bfb5f3116df2ac/stickers.jpg)
![](https://freight.cargo.site/t/original/i/038f1bb822d6f82b675a7ee5a443845575c6d6f76d102a1b41e20c0909d4137c/bottle.jpg)
![](https://freight.cargo.site/t/original/i/c8fd8f4941196afa18a19ba6cde990bc31acffb98cf6eeb14b7a98bc4639bbd4/logo-design-baseball-hat.jpg)