Archie Gilbert is a personal and baseball trainer, established in 2013, he is known to have a lot of personality and passion towards fitness. My goal was to reflect Archie’s identity through a fresh logo redesign. His orginal logo lacked consistency, information and character. The solution focused on creating a logo that could have a consistent look across all social media platforms as well as reflecting who Archie is as a trainer. 
Archie Gilbert Fitness
Illustrator, Photoshop

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