Vapormax 2020We brought Nike’s sustainability vision to life through the Vapormax 2020, positioning it as a catalyst for innovation and progress—not a compromise. The campaign reframed sustainability as central to Nike’s DNA, emphasizing its role in design and innovation.
To engage a content-fatigued audience during COVID, we designed Instagram-native visuals that disrupted passive scrolling. Using mixed media and dynamic effects, the content aligned with the culture of sharing, reflecting values and style in an authentic, shareable format. By prioritizing substance over surface, the campaign delivered a bold sustainability message that resonated with a digitally-savvy audience.
Brand Campaign Design
The ImpactThe campaign successfully shifted perceptions of Nike’s sustainability efforts, positioning the Vapormax 2020 as a symbol of innovation driven by eco-conscious values. By creating Instagram-native content designed for engagement and sharing, the campaign strengthened Nike’s connection with a digitally-savvy audience, blending cultural relevance with a bold brand message.