Nike Women Bra & Leggings
We partnered with Nike Women’s to create a bra & leggings campaign that celebrated the many ways women move. By diving into the authentic stories of our protagonists, we showcased how these essentials fit seamlessly into their everyday lives—supporting them through every stretch, stride, and dance move.
From in-app features to social media and .com content, we built a dynamic narrative framework rooted in our protagonists’ personal journeys. Through a bold and flexible brand system, the campaign elevated these voices across platforms, championing the individuality and strength of every woman.
Campaign, Systems Design, Art Direction
The SolutionWe created a campaign for Nike Women’s bras and leggings that highlighted fit, feel, and function through authentic testimonials and motion-driven visuals. By showcasing real-life moments—from sweat-wicking sports bras to leggings that move with every body—we emphasized versatility, comfort, and performance. Through up-close features and authenticator stories, the campaign delivered a relatable, friend-to-friend narrative that inspired confidence and connection.