Nike DNA
We collaborated with the Department of Nike Archives (DNA) to bring the iconic Air Jordan Collection to life on nike.com. Nike.com previously lacked a centralized hub to educate and engage consumers on sneaker heritage, resulting in suboptimal organic search visibility and missed opportunities for brand engagement. The outdated Air Jordan Collection page, hosted on a separate site, suffered from excessive scroll rates and lacked immersive storytelling elements. Our goal was to address these challenges by creating a dynamic, owned media channel on nike.com that celebrated Air Jordan’s legacy while driving organic acquisition and consumer engagement. Experience the live page here
Product Design, Art Direction, Brand Design, Web Design, Visual Design
The Solution
We crafted a new visual language for the Air Jordan Collection page, combining archival storytelling with modern adaptability. Motion design played a central role, reducing page length while showcasing archival content in a dynamic and engaging way. Every animated element extended the DNA voice, enhancing the user experience and deepening the connection to Air Jordan’s heritage. This system honored Nike’s legacy while driving consumer engagement and providing a flexible framework for seasonal storytelling.
50th x DNATo honor Nike’s 50th anniversary, we created narrative threads on the Nike App, showcasing the brand’s rich history and iconic products like the Cortez, Air Force 1, and Air Max. Through curated multimedia content, these threads celebrated key milestones in sport, culture, and design while introducing members to the Department of Nike Archives’ (DNA) unique look and feel. This launch paid tribute to the passion and creativity that have defined Nike’s evolution over half a century.
The ImpactThe updated design and storytelling framework enhanced the Air Jordan narrative across Nike's platforms, providing a seamless bridge between archival inspiration and modern consumer needs. By creating a versatile toolkit, we empowered Nike to continue DNA storytelling seasonally and scale it across their digital touchpoints.