Nike ComeThru
We partnered with Nike and Conscious Minds to bring Sisterhood of Sport: Come Thru to life—a mentorship-inspired series celebrating the excellence of Black women and the power of sisterhood through real, unfiltered conversations. Our task was to create and deliver a multi-channel creative campaign, crafting visuals and assets that supported the series' editorial storytelling while driving engagement and commerce across Nike's platforms.
Campaign Design, Editorial Design, Branding
The SolutionWe delivered a visually dynamic, multi-channel campaign for Sisterhood of Sport: Come Thru, celebrating 22 trailblazing Black women across seven episodes. Over 400 assets, including app cards, motion carousels, and BTS visuals, brought the series to life with fresh, evolving storytelling. By blending personal narratives with Nike product highlights, we created a seamless connection between community, storytelling, and commerce, establishing Come Thru as a standout in Nike’s content portfolio.
The ImpactThe campaign successfully highlighted 22 groundbreaking Black women, from athletes to entrepreneurs, over the course of seven episodes. With more than 2 million views on YouTube, Come Thru resonated deeply with its audience, amplifying its message of empowerment and community. The motion-rich app experience and iterative design process kept the storytelling fresh, securing Come Thru’s place as a benchmark for community-driven Nike content.