Nike BTD Crater Design
We redefined Nike’s AF-1 with a focus on sustainability, showcasing innovative materials like crater foam and recycled uppers. The campaign invited consumers to explore a bold new experience, blending style with cutting-edge, eco-conscious design. Inspired by the HO20 campaign, we crafted a DIY-inspired aesthetic using grids, vibrant colors, and shapes from lookbook assets. A mixed-media approach, influenced by BBC-style storytelling, brought the textures of crater foam to life, highlighting the craftsmanship and innovation behind each silhouette.
Brand Campaign
The ImpactOur work elevated the AF-1 Crater as a symbol of sustainable innovation, blending creative storytelling with Nike’s commitment to rethinking materials. By combining visually engaging techniques with a focus on consumer experience, we set a benchmark for how iconic products can evolve through sustainable practices.