Get Out The Vote
We set out to harness the digital-savvy, outspoken energy of young voters and channel it into action for the 2020 elections. These are the voices that speak with intention and fire—on social media, in the streets, and at the ballot box. Our goal was to create something memorable, shareable, and impactful to inspire voter turnout.
Collaborating with Pablo Rochat, we reimagined the iconic "I VOTED" sticker as a digital badge of pride, designed for easy sharing across social platforms. Paired with an AR privacy voting booth, the campaign symbolized personal investment in the electoral process, encouraging others to follow suit. By blending tech, culture, and civic engagement, we empowered young voters to amplify their voices and inspire participation on a massive scale.
Augmented reality (AR), Art Direction, Conceptual Design
Voting Booth with
Unnecessary InventionsAs part of our initiative to inspire voter participation, we collaborated with Unnecessary Inventions to create a playful yet impactful reimagining of the voting booth. This included a 3D AR voting booth, allowing users to interact digitally, alongside a physical version crafted to spark conversation. Both iterations symbolized the importance of personal engagement in the electoral process, merging creativity and technology to make voting feel accessible, shareable, and uniquely memorable.