We transformed the challenge of a global shutdown into an opportunity by showcasing CDL merch in unexpected, now-deserted locations—spaces once teeming with life and excitement. This creative approach juxtaposed the emptiness of our COVID-stricken world with the enduring spirit and energy of CDL champions, reminding fans that the game never stops, no matter the circumstances.
Through bold visuals and a narrative that celebrated resilience, we reinforced the league’s identity while creating a deeper connection with fans. The campaign not only highlighted CDL merchandise but also underscored the league's ability to adapt, thrive, and inspire, even in the most challenging times.
Campaign Design, Content creation