It’s Simple —This concept touches upon Vitasoy’s realness and its straightforward nutritious ingredients. Vitasoy is transparent with their sources and ingredients with a commitment to sustainability. However, amongst people there is a tendency to overcomplicate and assume that there’s a lot more to the ingredients list that makes it unhealthy (i.e. too much sugar). Three touchpoints were created for this campaign; interactive, social media, TVC.

Project for Savannah College of Art and Design—
Vitasoy Campaign with Dentsu 
Photoshop, Illustrator, After Effects
Designers: Suvani Dave & Guen Alas
Illustrator: Reana Bachiller